The Bureau of Gender Affairs launched a Public Education Campaign, “No Excuse for Abuse” (#NEFA), in keeping with the implementation of the National Strategic Action Plan to Eliminate Gender-based Violence (NSAP-GBV) 2017-2027. The campaign is being implemented in partnership with UN Women, Jamaica Information Service (JIS) and Creative Productions and Training Centre (CPTC). It is expected to achieve the following outcomes:
- Increased public awareness on gender-based violence (GBV) with the view to preventing it.
- Increased public awareness on what constitutes GBV.
- Increased understanding of the roles of government and civil society in response to GBV.
- To acquire solutions to reduce the gender norms and stereotypes that condone, enable, ignore and treat violence against women as a normal part of life.
- Awareness-raising among citizens to challenge and dispel negative and harmful gender norms and stereotypes that perpetrate GBV.

The campaign will target the following groups: women ages 15-35 and men ages 15-40, who are perpetrators of abuse/violence, survivors of violence, persons experiencing violence and persons witnessing or aware of violence. This age range was specifically selected based on the findings from the Women's Health Survey (2016), which stated that GBV prevalence rates are the highest amongst men and women between those age ranges.